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Keywords: Services marketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 3–23.
Published: 01 March 2003
..., Deakin University, Melbourne, Australia A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction Abstract: This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services...
