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Keywords: Shanghai
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (2): 22–36.
Published: 01 January 2015
...Dongfeng Liu Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 23–34.
Published: 01 April 2013
... destination image. Practical implications and future research are suggested. © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only major sports events destination image tourists revisit intention Shanghai Sports tourism RESEARCH PAPER Major sports events, destination image...
