Keywords: Shortening a scale
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 419–443.
Published: 15 February 2024
... the scale, revealing several items with psychometric issues such as redundancy and low reliability. In addition, our preliminary survey showed participants’ concerns about the scale’s length, as detailed in the following section. These results help support the need to shorten the scale to enhance its data...

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