Keywords: Smartbands
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (3): 453–476.
Published: 11 August 2020
... of gamification as a strategy for encouraging users to exercise regularly, based on the possibilities offered by “smart” devices such as smartbands. Design/methodology/approach The work analyzes how individuals experience their participation in a gamification program, on the premise that it should provide...

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