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Keywords: Smartness
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–17.
Published: 12 October 2026
...Seyed Mohammad Javad Razavi; Mikihiro Sato; Susmit S. Gulavani Purpose Despite growing interest in artificial intelligence and smart technologies in sport and fitness centers, little is known about the psychological mechanisms through which smart fitness equipment promotes the well-being...
