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Keywords: Smartphone
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (3): 281–297.
Published: 07 August 2017
...Jae-Pil Ha; Sun J. Kang; Yukyoum Kim Purpose With the ever-increasing popularity of smartphones, it has become one of the most important medium to increase sport fan engagement. However, very little attention has been paid to understand how fans use smartphones to follow sport. With that in mind...
