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Keywords: Social entrepreneurship
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 410–430.
Published: 31 October 2025
... in sport speakership and highlights efforts to achieve gender inclusivity in this domain. Design/methodology/approach The research is grounded in the field of sport and social entrepreneurship and employs a collective autoethnographic methodology. Rooted in collective action theory, this case traces...
