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Keywords: Social identity complexity
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 719–734.
Published: 29 May 2020
... identification and an interaction effect on attendance intention using social identity complexity framework. Design/methodology/approach Data were collected from spectators attending professional baseball games in South Korea. While 550 questionnaires were returned, 475 (86.36%) were used in the analysis...
