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Keywords: Social media branding
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–21.
Published: 25 February 2026
...). While a plethora of research has been conducted to examine sport teams’ social media branding strategies (Abeza et al., 2015 ; Abeza, 2023), the focal objects have been predominantly limited to the communication mediums (e.g. Facebook, Instagram, YouTube), and there is still a dearth...
