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Keywords: Social norm
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Journal Articles
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 489–506.
Published: 13 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service quality Customer attitude Perceived control Social norm Movement is a fundamental human characteristic, yet modern industrialized societies have shifted towards sedentary lifestyles due to changing...
