Keywords: Soft power
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 732–756.
Published: 30 April 2024
... Sponsorship Sports diplomacy Nation branding Soft power Qatar Many academics view international sponsorship through the lens of nation branding. On one side, some of these studies have focused on international reputation. According to Ginesta (2013) , the agreement between FC Barcelona...

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