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Keywords: Soft power
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Journal Articles
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 732–756.
Published: 30 April 2024
... power strategy. When the nation’s branding is done successfully, and the country’s reputation develops, it helps improve the country’s soft power as well as its sports diplomacy. Sponsorship Sports diplomacy Nation branding Soft power Qatar Many academics view international...
