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Keywords: Sponsorship brand experience
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 380–399.
Published: 06 November 2017
... of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand experience. Design/methodology/approach To create the conceptual model, a comprehensive search of peer-reviewed articles was conducted in electronic databases and journal reference...
