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Keywords: Sport consumer
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 18–41.
Published: 21 April 2023
... at http://creativecommons.org/licences/by/4.0/ legalcode Sport child camps Sport consumer Service quality Satisfaction Behavioural intentions Sport child camps are the most important form of organized leisure activity for children and adolescents, and their popularity and market...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 432–448.
Published: 01 November 2022
... sport spaces for LGBTQ fans and spectators. LGBTQ marketing Fan environment Inclusion Multilevel theory Sport consumer As members of the lesbian, gay, bisexual, transgender and queer (LGBTQ) community have realized greater acceptance in society, they have also received considerable...
