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Keywords: Sport consumption behavior
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 707–727.
Published: 14 November 2025
... the impact of stadium service quality on spectator loyalty and experience is crucial. Building on this premise, the aim of the study was to investigate the mediating role of perceived value in the effect of service quality on sport consumption behavior within the context of Turkish football spectators...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 485–499.
Published: 24 October 2022
... were only lesser or indirectly related to consumption motivation. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Diversity Inclusive marketing Sport consumption behavior Underrepresented minority Social identity theory Intercollegiate...
