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Keywords: Sport integrity
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 950–969.
Published: 19 June 2024
... 2024 16 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand hate Negative sentiment Fans Sport integrity Social licence A cursory review of the sport management and sport marketing literature would suggest a positive...
