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Keywords: Sport interest
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Journal Articles
Experiential virtual reality or informational video advertising? Assessing promotional effect on sport interest
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 619–635.
Published: 30 January 2025
... increases, VR advertising is gradually attracting the attention of advertisers. However, there is limited research on what situations are more suitable for VR advertising compared to traditional advertising forms in promoting people’s sport interest. This study aims to compare the influence of experiential...
