...Sinhae Roh; Zack P. Pedersen; Kevin K. Byon; Paul M. Pedersen Purpose This study aimed to explore the impact of emotional and rational corporate social responsibility (CSR) messages by sport product companies on consumer purchase intention. CSR activities have positively influenced crucial factors...

... if the path coefficients in the research model varied across genders. Findings This study found that nostalgia had a positive influence on consumers’ conspicuous consumption, which in turn had a positive impact on their impulse buying of sport products. The results of the multi-group analysis also...