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Keywords: Sports centralization
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 351–372.
Published: 07 October 2025
... sports centralization efforts and applies a pragmatist-stakeholder theoretical lens to guide strategic and ethical analysis. Findings The case highlights how centralization offers financial and competitive advantages but introduces significant risks, including stakeholder backlash, legal scrutiny...
