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Keywords: Sports consumer behavior
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 623–637.
Published: 01 February 2023
.... Lung Hung Chen can be contacted at: fjudragon@ntsu.eud.tw 23 02 2022 18 06 2022 15 08 2022 30 08 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sports products Regulatory focus Sports consumer behavior Advertising...
