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Keywords: Sports diplomacy
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Journal Articles
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 732–756.
Published: 30 April 2024
...Bülent Aras; Meltem Özel Purpose The purpose of this study is to evaluate how Qatar Airways’ sponsorship of FC Barcelona affects Qatar’s sports diplomacy and brand awareness. It focuses on the sponsorship’s demand strategy and takes into account the opinions and attitudes of Spanish nationals...
