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Keywords: Sports involvement
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Journal Articles
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (1): 59–74.
Published: 30 April 2021
... social media channels, depending on their level of sports involvement. Design/methodology/approach The design for this experiment utilized 2 (highly involved vs less involved sports consumers) × 2 (high-tech vs non-high-tech cameras) between-subjects design. Overall, 289 US-based sports consumers...
