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Keywords: Sports services and fitness centres
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (4): 384–395.
Published: 23 May 2018
... and fitness centres and female users of exclusively female sports services and fitness centres. Design/methodology/approach A total of 745 women belonging to 62 sports services and fitness centres took part in this study; 36.60 per cent were members of female-exclusive centres. The average age was 32.97...
