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Keywords: Sports spectator
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Journal Articles
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 409–425.
Published: 11 July 2019
... to the literature of mass sports spectator motivation and consumption theory, provides important managerial implications for Chinese sports organizations as to how to improve spectator orientation degree. Sports spectator Motivation Satisfaction Behavioral intention H3. The satisfaction...
