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Keywords: Sports spectator
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 409–425.
Published: 11 July 2019
... to the literature of mass sports spectator motivation and consumption theory, provides important managerial implications for Chinese sports organizations as to how to improve spectator orientation degree. Spectator motives have been used as drivers of sports spectator behavior (Funk et al., 2002; Trail...
