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Keywords: Sports spectatorship
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Journal Articles
Determinants of audience demand for the televised professional baseball matches in Korea: An analysis of the post-season matches from 2008 to 2016
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 184–202.
Published: 10 October 2018
... league and country play unique roles in determining the antecedent factors of audience demand for televised sports; this study is one of the few attempts to examine Koran professional baseball league. Audience demand Professional baseball Sports media Sports spectatorship Television rating...
Journal Articles
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2013) 14 (4): 67–83.
Published: 01 July 2013
.... Theoretical and practical implications are discussed and future research directions are provided. © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only sports advertising sports broadcasting sports spectatorship motivational response Exploring the influence of television...
