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Keywords: Stadiums
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 554–566.
Published: 28 August 2019
...Adrian Pritchard; David Cook; Andrew Jones; Tom Bason; Paul Salisbury; Ellie Hickman Purpose The addition of products to the core of matches by professional sports teams (PSTs) has received much coverage. However, there has been limited work as to how their stadiums are used to stage non-sporting...
