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Keywords: Strategic decision making
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 351–372.
Published: 07 October 2025
..., theories of organizational change and strategic decision-making also inform this case. Pragmatism (Dewey, 2018 ; Ormerod, 2006) emphasizes that decisions in times of disruption require reflective inquiry rather than ideology. Institutional theory highlights the role of field-level pressures including...
