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Keywords: Strength of information
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 603–616.
Published: 15 August 2019
...’ attitudes toward the sponsor brand. Design/methodology/approach This research uses an experimental research design (n=210). Data were collected among students of a German university. Findings The results reveal that when the strength of information was weak, attitudes in the mixed...
