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Keywords: Student satisfaction
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 106–126.
Published: 25 September 2019
...Thomas A. Hanson; Michael R. Bryant; Katie J. Lyman Purpose The purpose of this paper is to explore relationships among three primary variables: sports spectatorship of intercollegiate football, university brand equity and student satisfaction. The primary purpose is to understand the extent...
