Keywords: Switching costs
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 419–443.
Published: 15 February 2024
...Kyungyeol Kim; Senyung Lee Purpose Although the fitness switching costs scale (FSCS) was shown to have sound psychometric properties, the length of the 54-item may impose burdens on survey participants and present methodological and analytic challenges for researchers and practitioners. Therefore...

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