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1-2 of 2
Keywords: Switching costs
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 599–618.
Published: 30 January 2025
...Rasha Najib Al-Jabali; Norasnita Ahmad; Weisheng Chiu Purpose The study investigates the factors influencing the continuance intention to use Mobile Fitness Applications (MFAs), focusing on the roles of switching costs, guilt, and neutralization techniques in addressing temporary discontinuance...
Includes: Supplementary data
Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 419–443.
Published: 15 February 2024
...Kyungyeol Kim; Senyung Lee Purpose Although the fitness switching costs scale (FSCS) was shown to have sound psychometric properties, the length of the 54-item may impose burdens on survey participants and present methodological and analytic challenges for researchers and practitioners. Therefore...
