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Keywords: Symbolic transfer
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Journal Articles
Guillermo Bermúdez-González, Luis-Alfonso Maldonado Canca, Juan-Pedro Cabrera-Sánchez, Lucía Cobo-Paz
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 36–63.
Published: 17 March 2026
... and symbolic transfer theory by integrating emotional and symbolic variables into a unified framework for sports sponsorship management. Practical implications Practically, the results offer actionable insights for sports clubs and sponsoring brands on managing symbolic capital, establishing legitimacy...
