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Keywords: Synchronicity
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Journal Articles
Advancing e-business in sports and wellness: the role of synchronicity, coach reputation and home phygital environment on retention in online home fitness
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International Journal of Sports Marketing and Sponsorship 1–22.
Published: 20 October 2025
... the role of type of class (synchronous or asynchronous) (process), coach reputation (people) and home phygital environment (phygital evidence) on patronage and frequency of use (response), mediated by perceived value (organism). Design/methodology/approach A survey comprising 286 valid responses...
