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Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

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Yu Kyoum Kim, Galen T Trail, Marshall J Magnusen
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 35–56.
https://doi.org/10.1108/IJSMS-14-03-2013-B004
Published: 01 April 2013
... only Team Identification (Team ID) attendance intention motive sports consumer behaviour RESEARCH PAPER Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance Keywords Team Identification (Team ID...
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