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Keywords: Team elimination
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Journal Articles
Temporal team switching after the elimination of the supported team at a knockout tournament
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International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 74–89.
Published: 30 June 2022
... with the event. Hence, the present study aims to investigate the fans' responses to the favorite team's elimination at a knockout tournament focusing on whether they are willing to continue following the event and choose another team to support. Design/methodology/approach In this paper fans' temporal...
