Keywords: Team fanship
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Sports Marketing and Sponsorship 1–18.
Published: 10 September 2026
...Daeun Park; YongHee Kim Purpose This study examines how distinct forms of interaction in sports metaverse environments – fan-to-fan (FTF) and fan-to-star (FTS) – shape team fanship through different psychological mechanisms. By proposing a dual-pathway framework, we demonstrate that FTF...

or Create an Account

Close subscription notice
Close access options