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Keywords: Technology Acceptance Model
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Journal Articles
Consumer acceptance of sports wearable technology: the role of technology readiness
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 109–126.
Published: 17 August 2018
... itself a critical influencer of behavioral intention. 24 06 2017 17 11 2017 28 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only PLS–SEM Technology acceptance model Technology readiness Sports wearable technology...
Journal Articles
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 43–56.
Published: 01 April 2011
...Dae Hee Kwak; Stephen R McDaniel This research examines antecedents to consumer adoption of a popular form of online entertainment - fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as a theoretical framework, the study found that attitude toward the televised sport...
