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Keywords: Television
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 47–65.
Published: 30 January 2025
...Muralee Das; Norm O’Reilly; Kelly Evans; Gary Pasqualicchio Purpose The aims of this study are to, first, articulate the drivers for predicting rights fees in television sports programming on National Sports Networks (NSNs) and, second, to further investigate the interrelationships...
Journal Articles
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2017) 18 (3): 230–245.
Published: 07 August 2017
... subvert national regulations that ban alcohol advertising during daytime television programming. Originality/value The results serve to sensitise researchers, practitioners, policy makers, and regulators to the prevalence of incidental alcohol promotional material within the overall televised alcohol...
Journal Articles
In a Downturn or just Pausing for Breath?: An Objective Look at the State of The Sports Marketing Industry
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2001) 3 (3): 86–100.
Published: 01 September 2001
... that the sponsorship medium is still fundamentally valid. 01 05 2001 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only sponsorship rights fees advertising sports marketing television William Fenton Keywords: sponsorship, rights fees, advertising, sports marketing...
