Keywords: Temporal switching
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 74–89.
Published: 30 June 2022
... team's elimination but were willing to support another team from the same region. Originality/value This is one of the first papers providing evidence of tournament fan behavior and temporal switching. Hirotaka Matsuoka can be contacted at: matsuoka-hiro@waseda.jp 01 01 2022 07 05...

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