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Keywords: Temporal switching
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Journal Articles
Temporal team switching after the elimination of the supported team at a knockout tournament
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 74–89.
Published: 30 June 2022
... team's elimination but were willing to support another team from the same region. Originality/value This is one of the first papers providing evidence of tournament fan behavior and temporal switching. 01 01 2022 07 05 2022 26 05 2022 26 05 2022 Hirotaka Matsuoka can...
