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Keywords: Theoretical domains framework
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 929–949.
Published: 20 June 2024
...Eugene Evsikov; Velina Hristova; Ivo Vlaev; Sonya Karabeliova Purpose The aim of this study is to utilise the Theoretical Domains Framework (TDF) to identify the main barriers and facilitators of positive attitude towards trying Virtual Active Sports (VAS). Design/methodology/approach 200...
