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Keywords: Ticket pricing strategies
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (2): 23–36.
Published: 01 January 2011
...Young Han Lee; Joon-Ho Kang This study emphasises the need for professional teams to have sophisticated methods for devising ticket pricing strategies. The research was designed to supply team managers with meaningful information from which to construct ticket prices that fit the needs...
