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Keywords: Ticket purchasing behaviour
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Journal Articles
Designing ticket price strategies for professional sports teams using conjoint analysis
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International Journal of Sports Marketing and Sponsorship (2011) 12 (2): 23–36.
Published: 01 January 2011
... the research and analyse findings. Designing ticket price strategies for professional sports teams using conjoint analysis Keywords Conjoint analysis Ticket pricing strategies Ticket purchasing behaviour RESEARCH PAPER Young Han Lee Senior Researcher, Institute of Sports Science Seoul National University...
