... media reputation benefits. Design/methodology/approach An empirical study of 122 Chinese marathon title sponsorships is employed that explores the relationship between sponsorship attributes and media reputation construction from the perspective of cause-related marketing theory. Hypotheses...

... a distinctive organizational feature like several teams around the world (e.g. New York Red Bulls). This unique style of title sponsorship, which combines the name of the sponsor and city, generates a continuous marketing exposure to fans. Since 1982, KBO has steadily been growing their business...

...Masaki Kudo; Yong Jae Ko; Matthew Walker; Daniel P Connaughton The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this purpose, the authors used event study analysis where...