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Keywords: Transnationalism
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 400–417.
Published: 06 November 2017
... organizations by examining organizations establishing themselves in foreign markets, and the influence strategies employed by key local stakeholders. China Sports marketing Stakeholder theory Transnationalism Cultural difference Facility development To facilitate analysis, Frooman’s (1999...
