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Keywords: Underrepresented minority
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 485–499.
Published: 24 October 2022
... were only lesser or indirectly related to consumption motivation. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Diversity Inclusive marketing Sport consumption behavior Underrepresented minority Social identity theory Intercollegiate...
