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Keywords: Utilization
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 10–31.
Published: 02 September 2020
...Holger Preuss; Anke Plambeck Purpose Olympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of its postgames utilization. The aim of this paper is to provide a conceptual stadium legacy...
