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Keywords: Venue management
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 70–80.
Published: 06 February 2017
...Qin Yao; Eric C. Schwarz Purpose The case of the Mercedes-Benz Arena in Shanghai, China raises an important issue with respect to transnational venue management corporations embedding and operating in foreign markets. The purpose of this paper is to examine how Anschutz Entertainment Group (AEG...
