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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 38–55.
Published: 06 June 2022
... content and generating revenues from a managerial perspective. Tournament promoters got the ability to cheaply and easily push live streams to millions of viewers with the streaming platform Twitch (Popper, 2013). In terms of accessibility and consumption, esports provides relatively new and diverse...

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