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Keywords: Web of Science
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Journal Articles
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–23.
Published: 23 June 2026
... future research in sport marketing and sponsorship. Design/methodology/approach The study employs bibliometric techniques, utilizing data from the Web of Science (WoS) database. A total of 511 documents published in IJSMS from 2007 to 2024 were analyzed using the Bibliometrix R package...
