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Keywords: Website interactivity
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (3): 314–327.
Published: 07 August 2017
... of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity...
