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Keywords: Well-being
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 45–62.
Published: 11 June 2025
... patterns were evident in the commercial content and the messaging changed across commercial categories. Originality/value This study lays the foundation for further exploring wellness and health messaging in Super Bowl commercials to understand how best to promote well-being and health through mega...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 20–37.
Published: 27 May 2022
... that the game outcomes in the 2014 Federation Internationale de Football Association (FIFA) World Cup are temporally related to the spectators' subjective well-being, suggesting that the game outcome impacts short-lasting mental well-being such as positive affect, vitality and satisfaction. © Keita...
