Keywords: Winter sport tourism
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 829–844.
Published: 02 January 2026
... Winter sport tourism Involvement Market segmentation Winter sport tourism remains a key economic driver in mountainous regions (WKO, 2023 ; Statistik Austria, 2023). With 370 million skier visits registered across 2,000 resorts worldwide in the 2022/2023 season, the industry is recovering from...

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